A NEW digital marketing strategy will aim to get Oberon's snow tourists to return to the town for a different experience.
Oberon Council tourism and economic development manager Mathew Webb says the strategy's aim is to turn short-term inconvenience for many locals into long-term community benefit.
"One of the challenges Oberon faces is effectively leveraging the massive influx of visitors drawn for just a few days each year by the snow to give year-round visitation," Mr Webb said.
"In coming months, we will be re-targeting those visitors that came specifically for the snow through social media and online advertising.
"Sharing the variety of activities and experiences Oberon offers across the year will be the key message in achieving more manageable and sustainable tourism for businesses and the community."
Working with Oberon Council is Leonards Advertising, a local government-approved provider for digital marketing, strategy and creative services.
Agency owners Kate and Richard Faithorn appreciate what Oberon offers because they have been farmers in the region for 20 years.
"Whether it's an outdoor adventure in November, wine tasting in April, open gardens in September or Jenolan Caves during school holidays, Oberon has the depth and quality of tourism experiences and accommodation for a country escape within an easy three-hour drive of Sydney," Mrs Faithorn said.
"Although we work with numerous destinations across Australia, working with Oberon is heartfelt and we expect to see some exceptional results. The first digital campaign launched in early September has already attracted nearly 3000 visitors to the Oberon website via social media, search engine marketing and digital advertising on Google Display Network."
Mr Webb said council has had a great start to the digital campaign and expects, over coming months, "to see this online engagement convert into bookings and trade for local businesses".
A series of digital campaigns are planned to tie in with seasonal and event milestones in the coming year.