Toyota Australia has increased the asking price of a number of its popular SUV models.
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From January 1, 2026, the Toyota C-HR, LandCruiser Prado and LandCruiser 300 Series all received price hikes of up to $1500, depending on the model and variant.
“Toyota is committed to keeping price increases to a minimum. These changes came into effect recently due to increased costs and inflationary pressures both here and overseas,” said a Toyota Australia spokesperson.
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The 2026 Toyota C-HR is now priced from $46,940 before on-road costs to $58,890 before on-road costs. Pricing for the entire line-up is $1500.
The 2026 Toyota LandCruiser Prado is now priced from $73,200 before on-road costs to $100,690 before on-road costs. Pricing is up $700 across the line-up.
The 2026 Toyota LandCruiser 300 Series $99,340 before on-road costs to $147,160 before on-road costs. Pricing is up $1000 across the line-up.
Pricing tables for all three Toyota models are at the bottom of this story.
This is the first time the current-generation Prado has received a price rise in Australia since it was introduced in late 2024.
Since it first launched, Toyota introduced a five-seat version of the popular GXL mid-spec variant following criticism of the compromised boot space of the seven-seat versions.
The Prado was also the third best-selling Toyota model in Australia during 2025, behind only the popular HiLux and RAV4.
While the first-generation Toyota C-HR was a sales success, sales of the current second-generation which was introduced in 2024 have been notably softer.
During 2025 a total of 2892 examples were sold which is up 2.3 per cent year-on-year. However over the same period Toyota also sold 12,686 examples of the similarly sized Corolla Cross.
This is likely due to the fact the current C-HR is much more expensive than it was. It’s now sourced from Turkey instead of Japan and as a result incurs a five per cent import tariff.
2026 Toyota C-HR pricing:
- Variant, Pricing (before on-road costs)
- C-HR GXL Hybrid, $46,940 (+$1500)
- C-HR Koba Hybrid, $53,890 (+$1500)
- C-HR GR Sport Hybrid, $58,890 (+$1500)
2026 Toyota LandCruiser Prado pricing:
- Variant, Pricing (before on-road costs)
- Prado GX, $73,200
- Prado GXL (5-seat option), $79,690
- Prado GXL, $80,690
- Prado VX, $88,100
- Prado Altitude, $93,400
- Prado Kakadu, $100,690
2026 Toyota LandCruiser 300 Series pricing:
- Variant, Pricing (before on-road costs)
- LC300 GX, $99,340
- LC300 GXL, $111,820
- LC300 VX, $123,510
- LC300 Sahara, $140,310
- LC300 GR Sport, $147,160
- LC300 Sahara ZX, $147,910
