Ford CEO Jim Farley has gone on the record with his support for development of a new rear-wheel drive Ford sedan.
When asked on high-profile US YouTube channel Forrest’s Auto Reviews if he thinks there’s a future for sedans at Ford, Farley stated his belief that “there’s definitely a huge market for sedans”.
“When I was at Toyota, I was the ‘92 Camry product planner. I fell in love with sedans when I was a young guy.
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“I’m trying to keep the company in its sweet zone with Broncos and Mustangs and Raptors but those vehicles never would have happened if we’d kept making the Focus and Fusion (sedans).
“But now, since we have this challenger skunkworks project for an affordable EV, the sedan silhouette turned out to be very clean aerodynamically and we’re thinking about should Ford do an affordable high-performance sedan as an all-electric,” he said.
Farley has previously professed his love for electric performance sedans, after heaping praise on the Xiaomi SU7.
“I don’t like talking about the competition so much, but I drive a Xiaomi. We flew one from Shanghai to Chicago and I’ve been driving it for six months now, and I don’t want to give it up,” Farley said in an Everything Electric Show interview in 2024.
Naming it Falcon isn't too long a bow to draw, either.
Ford’s recent retro naming strategy includes Bronco for its current, hugely popular off-roader as well as Puma and Capri for upcoming sporty pure-electric crossover SUVs, with Mustang of course applied to the Mach-E line-up.
With Territory still applied to a compact Ford SUV and Mondeo to a mid-size sedan (both) in the Chinese market and Falcon having served in the USA from 1960 to 1970 and in Australia from 1960 to the end of local production in 2016, the latter stands as a solid prospect for the name of a new Ford performance four-door.
Watch this space…
