Facebook and Google to face united regional news payment pressure

ACCC lets regional publishers team up for talks with Facebook, Google

Regional news publishers have been granted permission to collectively bargain with social media giants Facebook and Google over payments for their news content when it appears on the digital networks' platforms.

The Australian Competition and Consumer Commission has granted interim authorisation for Country Press Australia members to work together when negotiating with Facebook and Google.

Without authorisation these collective negotiation arrangements would risk breaching competition laws, however the ACCC says the likely public benefit from joint negotiations will outweigh any detrimental competition issues.

The Country Press Association represents the interests of independent regional and local newspapers throughout Australia.

It has 81 members whose investments span 160 regional newspapers providing local news to regional communities in print and online.

The competition watchdog's authorisation will enable CPA members to engage in discussions with each other and exchange information about their negotiations with Facebook and Google.


"The ACCC considers allowing CPA members to bargain collectively is likely to enhance negotiations between regional publishers and digital platforms, and thereby assist the sustainability of regional news production," said chairman Rod Sims.

"These public benefits align with the purpose of the news media bargaining code, which was intended to allow and encourage collective bargaining."

Legislation enacting the News Media and Digital Platforms Mandatory Bargaining Code was passed by federal parliament in February.

One of the 23 recommendations made by the ACCC's Digital Platforms Inquiry report in 2019 had been for a code to be developed addressing the imbalance in bargaining power between leading digital platforms and news businesses in Australia.

The ACCC said a fundamental bargaining power imbalance between local news businesses and major digital platforms had resulted in news businesses accepting less favourable terms for the inclusion of news on digital platform services than they would otherwise agree to.

"We welcome the fact that both Facebook and Google appear to be successfully reaching voluntary deals with Australian news businesses, including a number of smaller publishers, following the passage of the bargaining code," Mr Sims said.

However, he noted the onus was now on Facebook and Google to continue to negotiate in good faith with news businesses of all sizes.

CPA members would be able to start collective negotiations while the ACCC sought community and media sector feedback before making a final authorisation.

The watchdog wanted to tackle the bargaining power imbalance between news businesses and major digital platforms because a strong and independent media landscape was "essential to a well-functioning democracy".

Designated platforms can make deals outside of the code and can also make 'standard offers' available to news media businesses.

The ACCC noted how the news bargaining code legislation had already encouraged digital platforms Google and Facebook to enter into good-faith commercial negotiations with a number of Australian news businesses.

This story ACCC lets regional publishers team up for talks with Facebook, Google first appeared on Farm Online.