"TIME-STARVED" locals are being targeted with the launch of Mawhood's Supa IGA Liquor's online store.
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With the new service, known as click and collect, customers can do their shopping from their home, office or work lunchroom, according to store owner Ian Mawhood.
The last Australia Post yearly e-commerce report, released last year, found a 24 per cent increase in online spending, which had risen to account for 10 per cent of total retail spending.
The report found Australians spent more than $27.5 billion online in the previous year and that 7.6 million Australian households had shopped online in 2018.
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Mr Mawhood said having an online shopping option was now essential.
"Everyone is time-starved and this service will meet the needs for a lot of our customers," he said.
"We have been providing a phone order and delivery service to Oberon residents for almost 90 years and the online shopping is adding to that service.
"We will still do phone orders for those who have no access to the internet.
"There are two services - click and collect or delivery."
Supa IGA's online co-ordinator Mel Danslow said they have been trialling the service for about two months and it's proving popular.
She said the click and collect has about a three-hour turnaround and the home deliveries go out at 3pm.
"There's no fee for the shopping service and a small fee of $10 is charged for deliveries, within the town boundaries," she said.
"Please feel free to contact the store to discuss options if you live outside the town boundaries."
The click and collect service is available seven days a week and deliveries from Monday to Friday, she said, and customers can get started at igaoberon.com.au.
"We will look into expanding it to weekends as demand increases," Ms Danslow said.
Mr Mawhood said there's a need for a convenient online ordering platform.
He said the service also includes IGA Liquor.
Last year's Australia Post e-commerce report found those shopping online are more likely to be buying later in the day, with 32 per cent of purchases made between 7pm and 10pm and 21pc occurring between 2pm and 5pm.