The talking is over and now it's time to vote on Oberon logo

TWO OPTIONS: Members of the Oberon community are encouraged to vote for their preferred logo as part of Oberon's new branding strategy.
TWO OPTIONS: Members of the Oberon community are encouraged to vote for their preferred logo as part of Oberon's new branding strategy.

After an extensive community consultation process, Oberon Council has presented the two final Oberon logo options for the community's consideration.

Council's appointed agency Brijid Media has worked with the community in the development of the brand and final tagline.

Council's general manager Gary Wallace said the Community Branding Strategy was a key activity for council as it ran in conjunction with the development of the mission and vision in the Community Strategic Plan (CSP) with the aim to have a more integrated and professional visual representation for the Oberon region.

The Community Branding Strategy was developed over several rounds of community engagement and consultation, with residents firstly asked to provide feedback and critique on a selection of draft logos and taglines.

The draft logos were designed on feedback compiled through the CSP engagement process, which allowed Brijid to hone in on the key attributes that were important to residents in profiling Oberon as a community.

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Mayor Kathy Sajowitz said that throughout the exhibition period, a total of 461 pieces of engagement, feedback and commentary were received by council and Brijid Media.

Additionally, it is estimated more than 2000 people were made aware of the community branding exercise, with residents providing an array of feedback, logos and support for the process.

"Upon compilation and evaluation of the feedback, Brijid Media's final report proposed for one tagline and two logos," Cr Sajowitz said.

Residents will have until Friday, July 26 to vote for their preferred logo and will be able to find a video outlining the development of the brand and nominate their preference via https://www.surveymonkey.com/r/ZCZ9STK

"We are very excited by the new logo options and the opportunities the final choice will bring in delivering a more cohesive brand across the local government area," Cr Sajowitz said.

"The new logo will have ongoing benefits to tourism and unify Oberon. I strongly encourage everyone to vote in the survey to capture your logo preference."