THE Oberon community has been invited to have its say on three draft designs for a new logo for the region.
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Oberon Council has endorsed the first draft of the Community Branding Strategy and voted to place it on public exhibition until June 14.
James Lloyd from Brijid Media addressed council's ordinary meeting and said the three concept designs were developed in response to input from the Oberon community.
"We have come up with three variations to a logo and taglines to gain some feedback," Mr Lloyd said.
"The overall theme is based on the feedback ... Oberon's unique landscape and distinct seasonal characteristics which were a common theme throughout all of the feedback sessions."
Tell us what you think ...
In Mr Lloyd's report to council it said that a good logo should be five things:
- Simple: It should only take one glance to understand what is happening. A simple logo is also easily recognisable.
- Scalable: A logo needs to look good at any size, on a variety of materials.
- Memorable: The logo needs to capture attention and leave an impression.
- Versatile: The logo will end up on a variety of web, digital and printed media. It needs to work across platforms.
- Relevant: The logo should have meaning which reflects your brand and story.
Mr Lloyd's report went on to say insights to how the population of Oberon perceived themselves generated some positive words and taglines
"The first adaptation of potential taglines that would accompany the new logo are More than you imagined, The Good Life, Naturally Oberon, Experience every season and A fresh breath."
Brijid Media plan to undertake ongoing feedback sessions in parallel to the exhibition period. This will include school visits, street consultations, digital surveys and promotion with local media partners to ensure a broad section of the community are involved.
The next step, after feedback, is to reduce the design choice to two. The final branding strategy will be presented to council for endorsement on June 25.
