MAYFIELD Garden CEO Hamish Keith says Oberon tourism is likely to benefit from the cool climate garden’s win at a recent tourism awards ceremony.
Mayfield won gold at the 2018 Country and Outback NSW Regional Tourism Awards held at Orange, making the garden an automatic finalist in the NSW Tourism Awards to be held in November.
Mayfield took top place in the tourism attraction category.
Mayfield CEO Hamish Keith said the win was a welcome endorsement for the innovation and re-branding at Mayfield over the past year.
“Mayfield Garden is a young business that is striving for excellence, and our place on the world’s stage," he said.
“Since our first opening to the public in April 2008, Mayfield has evolved to encompass 64 hectares of garden and a cafe serving a seasonal farm-to-table menu.
“We are an in-demand wedding destination also hosting large-scale festivals, events, corporate retreats, and interactive and quirky workshops.
"Mayfield has certainly come a long way from its first public viewing.”
Mr Keith said Mayfield Garden is one of the largest cool climate gardens in the world.
“The gold award for tourist attraction is a tribute to the rebranding of Mayfield and the passion from our team of Mayfielders to bring this vision to life,” he said.
He said the gold award acknowledged Mayfield’s innovation in becoming international-ready, wedding-friendly, and even dog-friendly.
“There has never been a more exciting time to visit Mayfield Garden, and we have even greater plans for the future,” Mr Keith said.
“For anyone who hasn’t visited for a few years, it’s a great time to come back with the family and see how this spectacular destination has evolved.”
Mr Keith said the best part of the award was that “our passionate and inspirational team of Mayfielders have recognition for all the hard work they’ve done in the last 12 months to get Mayfield export ready”.
"We are pumped because these awards generally have a flow-on effect to receiving more awards of equal or greater calibre,” he said.
“They will also lead to more visitors to Oberon, bringing more tourism dollars to the community.
"And we aren’t done yet. As Mayfield grows in visitor numbers, we will be able to grow in Mayfielder numbers as well and see a huge carry-on effect."